Yahoo bans publisher for Myspace traffic
Recently Yahoo banned more publishers from their program. The reason? The majority of traffic comes from Myspace.com. Yahoo believes this traffic is untargeted, and would convert poorly. I imagine they did this under pressure from advertisers, who are paying for the clicks. Horrible decision if you ask me – it simply doesn’t seem fair to the publisher.
Thanks to Aaron of Technosailor for pointing this story out to me.