Blogs vs Mini-Sites

Often I go back and forth about which is a better use of my time – blogging, or creating individual mini-sites. Both have advantages and disadvantages, and I can’t seem to decide which is a better choice.

Why blogs are better

Flexibility

Blogs allow a lot more freedom of thought than a static website does. I can write whatever I want, whenever I want. I don’t *have* to stay on topic. If I feel like straying a little bit, I’m completely free to do so, without much penalty.

Community

Blogs have the advantage of building a community. When done right, a blog will gain loyal, regular readers, who contribute to the conversation. Many blogs have as much, or even more value in the comments than they do in the posts.

Fun

Face it – blogging is fun. There are a million different things to blog about, and a million different ways to do it. You get to have free reign over your blog and how your voice sounds. You can say what you want, have great conversations, and generally have a great time.

Why mini-sites are better

Tight Focus

A mini-site is focused around on topic; generally around one smaller sub-topic. Every page of the site is tightly focused around that topic, and the focus is never lost. There’s never a question about what a mini-site is about.

Better ad targeting

Because of the tight focus, contextual ads should be 100% on-target, 100% of the time. Since the topic of the site is absolutely clear, the ads should reflect that. CTR and earnings should be increased vs that of a blog, to reflect the accurate targeting.

So, which is better?

I still don’t know. I focus more on blogging than creating mini-sites. I don’t know if I’m doing the right thing now, and I don’t know if it will work out well for me or whether it will be a big mistake. I think the fact that I enjoy blogging helps, because it keeps me motivated. There aren’t many times when I actually don’t *want* to blog, so that does help. What do you guys think – Blogs or Mini-sites?

4 Comments

  1. Jeremy Steele said

    February 24 2007 @ 7:58 am

    The problem with mini-sites is that search engines are getting slightly smarter and are viewing them more as spam sites than content sites. They are much easier to monetize, but the money won’t flow in for very long.

    But the bad part about blogging is that it takes a lot longer to get any amount of money from, and it takes even longer to get a good amount of readers.

  2. Cory OBrien said

    February 24 2007 @ 3:20 pm

    I like blogs just because of their community aspect, but I can see your point about a properly designed mini-site. If only you could blend some kind of community aspect into a mini-site, you’d have the best of both worlds.

  3. Dharmesh Shah said

    February 24 2007 @ 8:01 pm

    Interesting discussion/debate.

    I agree with Cory. I think the right answer is to try and merge the two so that it is easy to create a mini-site with community features like a blog.

    My startup is trying to do something like this.

  4. Leroy Brown said

    February 26 2007 @ 6:58 am

    Jeremy:
    Yup – that’s a good point. If you aren’t super careful with the mini-sites, they’ll just look spammy, and won’t get you anywhere. Blogs def. get the upper hand here.. but they do take a loooong time to pull in some money.

    The community is a big plus too – it keeps you motivated when people are interested and responding, and playing a part.

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