Duvet Dollars – Anatomy of a failed Ebook
Duvet Dollars, perhaps the worst titled ebook I can recall during my time on the internet, was released one month ago today. The book’s writer, one so-called “Victoria” , was the greatest selling point that the book had. Despite the fact that the book was filled with things anyone can find online with 20 minutes of searching and reading, the book may have had a chance to sell a few copies.
That is, until Jon from Wicked Fire came along and smashed Victoria’s dreams with one brutal post. Jon simply ripped the book apart in his review, and Google took care of the rest. Now, if you search for “Duvet Dollars”, you’ll see Jon’s review ranked second AND third on Google. Ouch – talk about your bad publicity. To top it all off, Jon posted a link to download Duvet Dollars directly, and for free.
What went wrong?
Well, a few things. While hype is a very important part of any ebook or informational product launch, Duvet Dollars promised much and returned little. After reading the book myself, I felt robbed of 15 minutes of my time. Granted, the book may not be bad for a complete newcomer, but no one with any online experience. The information and techniques contained in Duvet Dollars is readily available online, and it doesn’t even take much time to find. Duvet Dollars promised to make the readers rich in their sleep, with little work, and little risk. Wrong. That’s a classic case of Overpromise and Underdeliver. If you remember a few days ago, I wrote about the concept of Underpromise and Overdeliver.
Also, the idea of using a mildy attractive woman as the “writer” was a foolish move. While there are, of course, attractive women who write, and I’m sure some who write ebooks, this is not the case here. Whoever the true writer of Duvet Dollars is, decided that they needed to play a different angle. Unfortunately, Duvet Dollars is not selling sex or pictures or anything of that nature. The target audience is looking for ways to make money online.
What can Victoria do about it?
Not a heck of a lot. The damage has been done. The bad publicity is out there – right on Google’s front page. The image of Duvet Dollars, if it was ever good, has been irrevocably tarnished. Few people in their right mind would go ahead with the purchase of Duvet Dollars, if they were at one time considering it. The author should get cracking on a new ebook, hopefully with less fluff and more substance.
