Daniel from Daily Blog Tips ( one of my must-read blogs, by the way ) is hosting a group project – and you all know I’m a sucker for blogging group projects. This time around, the topic is blogging mistakes. My biggest mistake was one I made early on when I started blogging. It seems so simple now, but it nearly led to me hanging up my hat and leaving the blogging world altogether. What was that mistake? Overextending myself.
Back when I started, I launched several blogs in rapid-fire succession, all within a few months of each other. It seemed like an ok idea at the time – after all, with more blogs and more topics, I could get more readers and make more money, right?
Wrong. By trying to juggle a total of 5 blogs ( remember, this is a very-much part time for me, with 80 hour day-job weeks and a family at home to take care of ) , I was losing focus on all of them. My posts were spread out very thin, and the content suffered pretty badly at times. And the real kicker, none of them were making much money. Without time to dedicate to a blog, it can’t grow initially, and it won’t flourish. The first few months *at least* are very important, and require heavy focus.
Rather then quitting altogether, I decided to make a drastic change. I shut down several blogs, and officially retired them. I didn’t delete them, and funnily enough, several make significantly more money today than they did when I actively posted. By shutting several blogs down, I was able to focus on the remaining core group. As such, I was able to build content, readership, and income. The results were fantastic, and continue to improve. Since blogs tend to grow readership at an exponential rate, it’s important to give them lots of focus at the beginning. Once the core group of readers is secure and growing, you can start to branch out, slowly.
So what’s the moral of the story? Start slowly, and retain your focus. Exercise patience before starting a new blog. The extra time you have on your hands can probably be put to better use by focusing on your existing projects. And participate in the group project – they’re always a blast.