This post contributed by Adam Ferguson from Rotten Bananas.
Well I’ve been running my blog for a few months now. My official start date fell somewhere around the beginning-middle of January. It started with me saying to a buddy, “Hey let’s start a blog.” I then went home and looked at the Fantastico support built in to my buddy’s hosting service. I first installed Drupal, but that only lasted a day. Next was WordPress and I was instantly satisfied.
I’ve played with having multiple contributors a number of times, but it hasn’t really worked out well yet. I didn’t know much about blogging before I began. I didn’t do any research, I wasn’t reading John Chow, ChrisG, ProBlogger, or Green Llama at that point. And I certainly hadn’t chosen a niche. I’ve tried to narrow my scope on a number of occasions, and if I had to tie myself down, I’d probably focus on business/marketing/entrepreneurship, but I’m too hyper for that. I’m interested in lots of things, so I write about lots of things, and I like rotten bananas being that way, but it’s definitely affecting the blo’s popularity.
By not having a targeted audience, I’m having trouble maintaining 10 rss subscribers and visitors per day, and I should be well above that by now. People need a reason to revisit your blog. That doesn’t mean that an unfocused personal blog can’t succeed. John Chow may be big on making money online, but he also deviates on a number of things, but people still come back. I attribute this loyalty (and general interest) to the fact that John has a voice that people know. They’re not just visiting for advice or information, but for his personality. Unfortunately, I haven’t quite earned that notoriety yet.
If you’re starting a blogging career, you need to make sure you’re having fun. Rotten bananas is what I had to do to make sure that I had fun and stayed interested, and I have. Now I’m giving more thought to starting my own niche blog. So, when you hop on the blog bandwagon, be sure you enjoy yourself, but also try to start with one or more targeted niche blogs, and you’ll find that interest will drive traffic to your blog at an exciting rate.