The Power of Trackbacks

Trackbacks, Pingbacks, whatever you want to call them, they are powerful.  If you are a blogger and you aren’t using trackbacks, you need to stop and rethink your blogging strategy.  Kevin at Blogging Tips recently posted on his experience using trackbacks, and the extra traffic that can result.

So why are trackbacks so great?  Well, let’s say you read an article that struck a chord with you.  You could comment on the post if you just have a quick something to say.  Or you can take it one step further, and reply on your own blog.  When you write your post, be sure to link to the post in question, and WordPress should automatically generate the trackback.  Now, whenever someone reads the post on the original blog, they’ll be able to follow the link to your blog to read your thoughts.  Bam, you went from leaving a comment to gaining a reader ( or readers ). 

I’m big on leaving comments; I think they’re important to the overall blog world.  But when you have more to say than just a sentence or two, you really should consider writing up a post and leaving a trackback.  After all, would you rather add content to your site or someone else’s?  In keeping with this theme, there are blogs that have comments disabled altogether ( see Seth Godin’s blog for a prominent example ), and allow only trackbacks.

Just think.. if you start using trackbacks intelligently, it’s not unlikely that you could increase your traffic by, say , 10% on the low end.  Ok, so what?  Well, 10% more traffic often means 10% more revenue.  And I think it’s safe to say that everyone reading this is at least somewhat interested in making money – right?  So the next time you start writing that long comment, stop.  Write a post instead, and include a trackback.  Everyone wins.


  1. Blog Success said

    May 28 2007 @ 12:49 pm

    I will keep this short. Great points.


  2. Tasos said

    September 5 2007 @ 9:10 pm


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