How to sell underwear to men

Style: For years I’ve been saying that underwear makers have gotten it all wrong in their marketing efforts. Browse a women’s underwear department and you’ll see pictures of women wearing the item in general – bras, panties, corsets, whatever. The idea is that the woman will see how pretty it will look on her, and buy it. With me so far? Good. Mosey on over to the men’s department, and pick up a back of boxer briefs. What do you see on the front? Some dude in his underwear. As a guy, I can tell you that the last thing in the world that I want to look at is some other half-naked guy. I don’t care how good the underwear will make me look – it doesn’t matter to me.


Instead of showing half-naked guys on men’s underwear packages, I’ve always thought that half-naked women would be a much smarter decision. It seems that a company by the name of JBS Underwear from Denmark had the same thought, and decided to run with it. See, JBS had the advantage of already owning an underwear company, whereas I did not. Since they had a pretty strong head start, I suppose I’ll let them get away with the idea.

It’s a shame though. I’m full of brilliant ideas, and since I don’t have the time / desire / ability to implement them, all the credit and reward goes to someone else. I mean really, this simple yet brilliant idea has never been come up with before now, and I had it first. Congrats to JBS – even though they’re a small Dutch company, I am sure they have a very bright future ahead of them.


  1. Andre said

    August 30 2007 @ 3:22 pm

    Quote: “JBS Underwear from Denmark”
    Quote: “JBS . . . Dutch company”

    Which is it, Danish or Dutch?

  2. Cory OBrien said

    August 31 2007 @ 12:49 am

    Better question: Are the models Danish or Dutch?

  3. Leroy Brown said

    September 3 2007 @ 9:49 am

    Hell I didn’t know the difference between Dutch and Danish – I had to look it up. I never paid attention in geology anyway.

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    Green Llama is a place to learn about making money online. Any ideas or walk-through's I have, I'll post here for your enjoyment. I also do product and online service reviews.

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