August 2007 is gone forever – and we’ll never see it again. That’s pretty much OK with me, since it marked a 32% drop in profit compared to July 2007. That being said, it still marks my third best month every since I started making money online. So it was a tough month, but in a fantastic way, if that makes any sort of sense to anyone except me. Where was the fallout? Let’s dig a bit to find out:
Income from Adsense actually jumped 3%, and made up a total of 51% of profit for the month. That’s higher than I like ( and higher than the 34% from last month ), but when the overall number goes up, there’s no room for complaints really. It seems the “Summer Slowdown” didn’t affect my Adsense numbers at all.
Text Link Ads
Text Link Ads income increased 9% this month, and accounted for a total of 21% of my income. That’s a stronger showing than last month, attributable to the 10% jump, as well as the overall drop in profits. TLA continues to be a strong source of income, though never one of my largest.
August saw a 31% drop in Linkworth revenue, which was not expected. A few advertisers dropped out, and there were no LinkPost opportunities available. LW still counted for 6% of total income, though that’s due to the overall drop.
August 2007 marked my worst month using Kontera since the very first month ( and that was a partial month ). Kontera income was down a stunning 57% percent – that’s simply horrible. Just 15% of my August income can be contributed to Kontera – a huge drop from 24% last month. What went wrong? Well, most of my Kontera income comes from a single site, covering a single niche. Apparently Kontera’s advertisers in that niche dropped their bids in August – the “Summer Slowdown” in effect. Pageviews were normal, just the ePC was way, way down. There’s nothing to change here – just ride out the slowdown, and look forward to increased ePC’s in this area.
I’m not a strong player in the affiliate are these days, though I will end up going in that direction again. I did increase affiliate earnings by 10% in August, which of course isn’t a bad thing. It’s not a lot of money by any stretch, by more money is good.
I lagged in the sponsored posts area this month, which looks especially bad after a record month in July. The outcome? An 85% drop in income in this area. After the strong showing in July, I need to take advantage of sponsored posts more often, and more aggressively. The potential is huge, and I missed the boat in August. I don’t plan on letting it happen again.
August 2007 Overview and looking forward
August 2007 was a great month when looked at on it’s own. However it simply pales in comparison with last month, and that doesn’t make me a happy camper. My expectations for making money online have been raised, and they’re higher than ever before. I missed the boat in Sponsored posts, and Kontera’s ePC drop hit me hard. What can I do? Spread out, and cover a few more niches. It’s never good to focus completely on one source of revenue, nor is it wise to focus on one niche, no matter how broad.
2007 Year to Date
2007 is still on track to hit my target number set at the beginning of the year. In fact, I may well blow it out of the water if things continue to go my way. Adsense continues to perform very strongly for me, which is great, and worrisome. I keep harping on it, but I know that I need to reduce my heavy dependency on it. Some months are better than others in this area, but overall it’s still too much.
I will be making a renewed focus on sponsored posts, since they offer a great value to the advertiser, and a great earning opportunity for me. It’s a win-win situation, and something I will make better use of.
July of 2007 remains my best month ever, but hopefully not for long. September is on us, and records are waiting to be broken. Here’s to my best month yet – and yours.