Why PR Still Matters

As we’re still seeing updates from Google’s recent Pagerank slap, the word on the street ( and by street I mean Interweb ) is that PR is meaningless, and no one should be concerned about a PR drop. I say this couldn’t be further from the truth.

Advertisers today look for hard metrics to help decide where they should spend their money. Currently, pagerank and Alexa rank are two of the biggest metrics. They are hard numbers, that in some way, shape, or form, measure the quality / traffic of a website. Without some sort of common metric, how is an advertiser to determine where his dollars are best spent?

Until a better system comes along, Pagerank matters, and it matters big time. Don’t let anyone tell you otherwise, and don’t think otherwise yourself. It’s certainly not the only thing that matters, but it does matter.

6 Comments

  1. Ron said

    October 29 2007 @ 9:54 pm

    Pagerank was important a couple of years ago. Today it’s all about relevancy and good content related to the text ads sold. People aren’t buying pagerank, they’re buying customers. Text ads help people bring customers by helping their positioning in the search engines and also through the publishers site.

    It’s a shame you’re giving in to Google. You have readers and you are listed in Google. Who gives a rats ass about PR.

    You should reconsider because you would be surprised at how you can still make money off of this site.

  2. Leroy Brown said

    October 31 2007 @ 9:31 am

    Many, many sites still buy pagerank, for better or worse. Whether’s it’s realistically a relevant ranking system or not doesn’t matter a whole lot, when the people with the money are willing to pay for it.

    Unfortunately this site ranks poorly in google for the most part, for whatever reason. My off-topic nature may be a big reason for that. There are quite a few RSS subscribers to this site, and regular readers.. I hate to give up on them but there comes a point when you realize that a site isn’t going to make it. I think I’ve hit that point here.

  3. JQ said

    November 30 2007 @ 9:50 pm

    hello, i’m a new beginner. i’ve heard that PR is very important indicator for making money from blogging. i agree with Ron, that this indocator having weakness. i visit some high PR website, but most of them “not good”, i mean no good article, no information, and to simply.

    but in marketing plan, PR is a one of marketing strategic. but it is not good. rationally, traffic is more important but must be support by the quality of the website.

  4. misty said

    March 3 2008 @ 2:22 pm

    Hi Leroy,

    How does one find the PR status of a given blog? Thanks.

  5. James said

    March 29 2008 @ 12:14 am

    PR is worthless,
    Still many people thinks that their website quality shows by that green bar, and they feel happy them selves by finding the higher length of green bar.
    That is nothing just TB PR which is not actual PR for website.

  6. Llama Money said

    March 29 2008 @ 6:53 am

    James – you said so yourself. “many people thinks…” Since the masses still believe in Pagerank, it matters. When the masses don’t believe in it anymore, then it will be worthless. We’re simply not there yet.

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